About Alisa Kyrychok
Alisa Kyrychok, an Email Marketing and Cold Outreach specialist, co-creator of the course “Account Based Marketing – ABM: Increase Your B2B Efficiency.” For 9 years, Alisa has been at the forefront of building focused, personalized communication systems. Her passion extends beyond mere mass email campaigns; she envisions a world where businesses can pinpoint that one person in their target market who needs their product and connect with them personally through various channels like email, LinkedIn, SMS, and more.
Leading Emailconsulting: Setting the Standard in Email Projects
Since 2017, Alisa has been leading Emailconsulting, where her team has successfully set up over 750 email projects across diverse industries including e-commerce, tourism, B2B, gaming, SaaS, IT services, recruiting, and more. Her agency’s work reflects a commitment to tailoring communication strategies that resonate with customers and drive results.
A Speaker at Prominent Conferences
Alisa is not just a practitioner; she’s also a sharer of knowledge. She has shared her expertise at numerous online and offline conferences, including emailConf (2021), iForum 2019 (Kyiv), EmailConf 2018 (Kyiv), Analize 2017 (Kyiv), and iProf 2016 (Almaty). Her passion lies in helping companies achieve profits by establishing meaningful connections with every customer.
Specialties That Transform Communication Strategies
Alisa specializes in:
- Omni-channel Communication: Reaching customers through email, messengers, SMS, push notifications—meeting them where it’s most convenient and creating a sense of presence everywhere.
- Triggered Email Campaigns: Automating the discovery of customer intentions to purchase and sending relevant offers using AI.
- Cold Outreach: Systematically collecting cold leads and warming them up for initial contact.
- Researching ISR and Building ABM for Success
Alisa and her team are dedicated to constant analysis of projects, global trends, and understanding what drives results in sales. Their focus on researching ISR (Ideal Sales Rep) and implementing Account Based Marketing (ABM) ensures tailored approaches for every project.
The Main Result: Personalized Connections and Growth in Profitability
For Alisa, the ultimate result is when mass communications garner responses as if they were written to each customer personally. The analytics tell the story of growth in profitability and satisfaction with the database—a testament to the transformative power of personalized communication.
